
Nike Accused of Making Light of Holocaust with London Marathon Ad, Later Apologized
Nike came under fire on Monday, April 28, for a billboard that was shown at the end of the London Marathon. The sign read "Never Again. Until Next Year."
The company, which already faced scrutiny during the week over reports of its alleged funding of a child transgender athletes study, received further backlash for using the slogan that has ties to the Holocaust.
Nike stated to American media on Tuesday, April 29. "We did not mean any harm and sincerely apologize for any we caused," the company said.
"The London billboards were part of a broader campaign built on runners’ insights and designed to motivate runners to push past what they think is possible. Nike condemns any form of antisemitism. The language should not have been used, and the billboards have come down."
The company also issued a statement on Monday, apologizing for the signage."We did not mean any harm and apologize for any we caused," the company said. "The London billboards were part of a broader campaign titled ‘Winning Isn’t Comfortable,’ built on runners’ insights and designed to motivate runners to push past what they think is possible. (FN/VFI News)